Dopamine and Investing: How Your Brain’s Reward System Drives Risky Financial Behavior
You check your portfolio. The stock is up 8%. A small but unmistakable rush moves through you — a feeling of excitement, validation, energy. You want to check it again. You want to buy more. That feeling has a chemical name: dopamine. And it’s quietly running your investment strategy. What Dopamine Actually Does The neuroscientist